Cross-Eyed Pig Basic Rub recipe

1 cup paprika
1/2 cup brown or cane sugar
1/3 cup salts (1/2 non-iodized and 1/2 seasoned)
1/3 cup plain chili powder
2 tablespoons seasoned pepper
2 tablespoons granulated garlic
2 teaspoons cinnamon
Other spices: coarse ground pepper, red pepper seasoning,
    cumin, Worcestershire powder, cayenne, kosher salt